The UNHATE Foundation, desired and founded by the Benetton Group, seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values. It is another important step in the group’s social responsibility strategy: not a cosmetic exercise, but a contribution that will have a real impact on the [...]
This nice ad from the Russian BBDO agency tells you about the kind of situations you can avoid by using Google Maps Street View service. Staying at a family hotel that is next door to a sex shop – not quite what you would choose So, you should “know before you go”… Credits: Agency: BBDO, [...]
Zalim 
Posted in Advertising, Design 
Tags: Advertising, BBDO, Design, Google Maps, moscow, print, russia, Street View 
No Comments » Nice, powerful piece by Greg Slater for the American Heart Association. Share on Facebook
Zalim Posted in Advertising, Design Tags: Advertising, American Heart Association, Design, Greg Slater, print No Comments » JWT Mexico has developed a great print campaign for Ford’s Lobo, Explorer and Edge cars that all have a new feature – the rear view camera. The award-winning campaign features an old lady, a boy playing with ball, and a dog, all protected from the disaster owing to the rear view cameras installed in the [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, Ford, Ford Edge, Ford Explorer, Ford Lobo, JWT, JWT Mexico, Mexico, print No Comments » Acerca is the company consulting on nutrition and fitness, and helping the clients loose the excess weight. The company teamed up with Giovanni+Draft FCB agency from Sao Paolo, Brazil, to create some nice print pieces. The idea was to demonstrate theat the big belly is not just something that looks odd, but is actually hindering [...]
Zalim Posted in Advertising, Design Tags: Acerca, Advertising, Brazil, Design, Giovanni+Draft FCB, print 1 Comment » Gold’s Gym from Canada is promising in its prints not just to help you burn your calories, but instead, burn the food that would get you that extra weight: donuts, fries, hotdog or burger. The project was developed by Bleublancrouge agency from Montreal. Credits: Advertising Agency: Bleublancrouge, Montreal, Canada Creative Director: Gaetan Namouric Art Director: [...]
Zalim Posted in Advertising, Design Tags: Advertising, Bleublancrouge, Canada, Design, fast food, Gold's Gym, print No Comments » Here comes better airbag protection from Mitsubishi ASX. And here comes with it a series of print ads made by Mitsubishi Brazil to support the launch. ASX crossover is equipped with dual front airbags, side airbags, head-protecting side curtains, and additionally, knee airbags. Half Protection Is Not Protection, the slogan says, and the advertising agency [...]
Zalim Posted in Advertising, Design Tags: Advertising, Africa, Brazil, Mitsubishi, print No Comments » Brazil’s NGO Ondazul working to prevent water pollution and irrational utilization, has teamed up with Que Comunicacao agency to come up with a series of nice print works. The idea is that whenever we get rid of anything by just drowning it down in the ocean, it is like we are setting a time bomb [...]
Zalim Posted in Advertising, Design Tags: Advertising, Brazil, Design, environment, Ondazul, print, Que Comunicacao, water pollution 1 Comment » Ogilvy Paris has developed the print campaign for WWF France to support their efforts to protect Bluefin Tuna from extinction. The cocept is based on comparing the fish to some of the more popular and cute animals, like panda, rhinoceros and gorilla. Would you care more if I was a panda? – the fish asks. [...]
Zalim Posted in Advertising, Design Tags: Advertising, Bluefin Tuna, Design, france, Ogilvy, Ogilvy Paris, print, WWF No Comments » Nice print work is made by South Africa’s Ogilvy Johannesburg for skin care brand OXY. The idea is that you have to focus OXY bottle on the print for 20 seconds to notice that all the spots around have disappeared. Great move! I am not sure how well OXY works on skin but the print [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, Ogilvy, Ogilvy Johannesburg, OXY, print, skincare, South Africa No Comments » 
