I came across a great video, which could very well become a great social ad. However it’s not – at least, not yet. As the author – Uira L’Amour – explains, it is a graduation project, done to exercise some CG techniques. The video is done in 3D Max, Vray, Rayfire, Zbrush, Nuke and AE. [...]
Zalim 
Posted in Advertising, Design 
Tags: Design, road safety, safe driving, social ad, Uira L'Amour, video 
No Comments » Euro RSCG Zürich has developed an ad campaign for Swiss bikers. The ad draws attention to the roads covered with slippery manholes, which become the reason of many road accidents with motorbikes – as many as 800 accidents of this kind happen annually just in Switzerland. The print calls to get rid of the slippery [...]
Zalim Posted in Advertising, Design Tags: Advertising, biker, Design, Euro RSCG, Euro RSCG Zurich, motorcycle, road safety, Switzerland No Comments » BBDO Bangkok agency has developed a print campaign for Thai Health Promotion Foundation. The campaign is the part of Don’t Drive Sleepy project, which focuses on the danger of driving in unacceptable state fatigue. The danger of driving sleepy is features through closing eyes and the images of cars and people crossing the road: the [...]
Zalim Posted in Advertising, Design Tags: BBDO, road safety, Thai Health Promotion Foundation, Thailand 1 Comment » A very strong series of print ads have been prepared by Mudra Group for Bangalore Traffic Police, India. The goal was to let people know that talking over the phone while driving is dangerous. And the message is conveyed in a very strong and dramatic way. Instead of the drivers, the prints feature the images [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, Mudra Group, road safety No Comments » Browsing Adrants I came across a commercial from the Sussex Safer Roads Partnership messaged for those who neglect seatbelts. Truly powerful video, unlike most of others is aimed to shock not through the exposure of death but rather through the escape from thereof. The images are good, the metaphor is well-used, and the music is [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, road safety, russia, social ad, traffic safety No Comments » 
