Browsing Adrants I came across a commercial from the Sussex Safer Roads Partnership messaged for those who neglect seatbelts. Truly powerful video, unlike most of others is aimed to shock not through the exposure of death but rather through the escape from thereof. The images are good, the metaphor is well-used, and the music is [...]
Zalim 
Posted in Advertising, Marketing 
Tags: Advertising, road safety, russia, social ad, traffic safety 
No Comments » The Russian edition of Forbes published a small note in their recent issue, about the items on which most of the Russian population economise during the crisis. Looks like the beer and tobacco producers can stop troubling themselves, ’cause they are the last ones on the list, with food and clothes at the top. I [...]
Zalim Posted in Business, Culture, Marketing Tags: beer, Culture, forbes, Marketing, russia, sigarettes No Comments » Just come across an interesting move from an advertising agency here in Russia, in Saint-Petersburg. Loki & Bartleby agency sent some sort of a ransome note to the companies they saw a potential to cooperate with. The note was written in a style you see in crime movies – letters cut out of some printed [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, direct marketing, guerilla marketing, Marketing, russia 3 Comments » Here is another reason to pay attention to the Russian Internet space. Gazprom Media (part of the Gazprom) has acquired the Russian copy of YouTube – the video sharing site Rutube.ru. The site was started right after the older brother was bought by Google. The Russian site has not received the same amount of money, [...]
Zalim Posted in Innovations, Internet, Marketing Tags: gazprom media, Internet, russia, rutube, video, video sharing, web 2.0 No Comments » Strolling on Arbat street (a famous walking street in the center of Moscow) with my friends I was shocked to see the Starbucks coffee shop. These guys have been very quiet and I somehow missed the moment of their opening. I have actually been waiting for the chain to open, and didn’t quite understand the [...]
