That’s a strange feeling – being neglected as a loyal customer… Think of it this way: who you could be loyal to in your life? Your parents, your kids and your spouse. Your friends and your very best partners. Think of being neglected by them. Exaggeration? Not really: I may be exaggerating the customers’ feelings [...]
Zalim 
Posted in Business, Marketing 
Tags: customer loyalty, customer service, retail, service 
1 Comment » A marketing dilemma from Seth Godin – which customer will you choose as preferred, and thus pay more attention and provide a better service: the one who is loyal and valuable or the one who you might turn into loyal. Simple answer is that you cannot afford providing insufficient service. You can, and you must, [...]
Zalim Posted in Business, Marketing Tags: customer loyalty, customer retention, Marketing, service 1 Comment » 
