The ad from Polish fund for animal protection Viva and agency Szwejkowski reminds of the atrocious conditions that the Polish horses are exposed to during transportation to foreign slaughter-houses. To make the call audible, the company has devleoped this print featuring a piece of chopped horse-meat, the product named Starlet Mare, with such spicy ingredients [...]
Zalim 
Posted in Advertising, Design 
Tags: Advertising, animal protection, Design, Poland, print, social ad, Szwejkowski, Viva 
No Comments » This ad calls you to think twice before driving unsafe. A billboard extender noticed in the Russian city of Nizhniy Novgorod, features a body that has broken the billboard after a car accident. This could be your body, – the billboard reads. The witnesses say that the billboard was removed after about 4 days. This [...]
Zalim Posted in Advertising, Design Tags: billboard, Design, outdoor, russia, safe driving, social ad No Comments » I came across a great video, which could very well become a great social ad. However it’s not – at least, not yet. As the author – Uira L’Amour – explains, it is a graduation project, done to exercise some CG techniques. The video is done in 3D Max, Vray, Rayfire, Zbrush, Nuke and AE. [...]
Zalim Posted in Advertising, Design Tags: Design, road safety, safe driving, social ad, Uira L'Amour, video No Comments » Nice social campaign from French agency Publicis Conseil made for LICRA (Ligue Internationale Contre le Racism et l’antisemitism) – I guess no need to translate this The project is designed to emphasize on the equal rights for people of different races. The prints feature babies of color dressed in clothes that are most common for [...]
Zalim Posted in Advertising, Design Tags: Advertising, Design, discrimination, france, LICRA, Publicis, Publicis Conseil, social ad No Comments » Another shocking social ad aimed to stop the habit of driving drunk. This time it is made by Advantage Advertising from Indonesia for Qtv channel. Two friends see a party through, and when you think that one of them is just about to drive away, the story turns an unexpected direction. You let you friend [...]
Zalim Posted in Advertising Tags: Advantage Advertising, Qtv, social ad, traffic safety, TV ad No Comments » Beautiful idea from Spanish David Garcia and Aleix Bou. The work done for WWF demonstrates how our world depends on forests and arctic ices. The designers have used the ancient concept of the world resting on a whale and an elephant but added an iceberg and a tree as a foundation. Credits: Creative directors: David [...]
Zalim Posted in Advertising, Design Tags: Advertising, Aleix Bou, David Garcia, Design, print, social ad, WWF No Comments » This is awesome! There’s a commercial on the Russian TV made for Russian charity fund called “Lifeline” (Liniya Zhizni). The ad promotes the fund’s campaign “I am a part of the longest lifeline”. The fund works to help kids suffering from severe diseases, and the campaign’s objective is to cultivate charitable mentality with people. I [...]
Browsing Adrants I came across a commercial from the Sussex Safer Roads Partnership messaged for those who neglect seatbelts. Truly powerful video, unlike most of others is aimed to shock not through the exposure of death but rather through the escape from thereof. The images are good, the metaphor is well-used, and the music is [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, road safety, russia, social ad, traffic safety No Comments » 
