Another shocking social ad aimed to stop the habit of driving drunk.
This time it is made by Advantage Advertising from Indonesia for Qtv channel. Two friends see a party through, and when you think that one of them is just about to drive away, the story turns an unexpected direction.
You let you friend drink [...]
Zalim 
Posted in Advertising 
Tags: Advantage Advertising, Qtv, social ad, traffic safety, TV ad 
No Comments » Beautiful idea from Spanish David Garcia and Aleix Bou. The work done for WWF demonstrates how our world depends on forests and arctic ices. The designers have used the ancient concept of the world resting on a whale and an elephant but added an iceberg and a tree as a foundation.
Credits:
Creative directors: David Garcia, [...]
Zalim Posted in Advertising, Design Tags: Advertising, Aleix Bou, David Garcia, Design, print, social ad, WWF No Comments » This is awesome! There’s a commercial on the Russian TV made for Russian charity fund called “Lifeline” (Liniya Zhizni). The ad promotes the fund’s campaign “I am a part of the longest lifeline”. The fund works to help kids suffering from severe diseases, and the campaign’s objective is to cultivate charitable mentality with people.
I don’t [...]
Browsing Adrants I came across a commercial from the Sussex Safer Roads Partnership messaged for those who neglect seatbelts. Truly powerful video, unlike most of others is aimed to shock not through the exposure of death but rather through the escape from thereof. The images are good, the metaphor is well-used, and the music is [...]
Zalim Posted in Advertising, Marketing Tags: Advertising, road safety, russia, social ad, traffic safety No Comments » 
