Musings Of A Marketer » social ad http://www.nastaev.com Blog By Zalim Nastaev Tue, 07 Feb 2012 11:36:27 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Polish Social Ad Calls To Stop Murdering Horses http://www.nastaev.com/2011/02/09/polish-social-ad-calls-to-stop-murdering-horses/ http://www.nastaev.com/2011/02/09/polish-social-ad-calls-to-stop-murdering-horses/#comments Wed, 09 Feb 2011 19:40:41 +0000 Zalim http://www.nastaev.com/?p=1819 The ad from Polish fund for animal protection Viva and agency Szwejkowski reminds of the atrocious conditions that the Polish horses are exposed to during transportation to foreign slaughter-houses.

To make the call audible, the company has devleoped this print featuring a piece of chopped horse-meat, the product named Starlet Mare, with such spicy ingredients as disappointment, fear, pain, moan, misery, tears. Interesting approach, worth attention…

Credits
Advertising Agency: Szwejkowski, Warsaw, Poland
Creative Director: Maciek Ufnalewski
Art Director: Marta Bialostocka
Copywriters: Piotr Wronek, Ryszard Kunce
Photographer: Robert Majewski

]]> http://www.nastaev.com/2011/02/09/polish-social-ad-calls-to-stop-murdering-horses/feed/ 0 Shock Method For Social Ad In A Russian Province http://www.nastaev.com/2011/01/28/shock-method-for-social-ad-in-a-russian-province/ http://www.nastaev.com/2011/01/28/shock-method-for-social-ad-in-a-russian-province/#comments Fri, 28 Jan 2011 11:26:48 +0000 Zalim http://www.nastaev.com/?p=1765 This ad calls you to think twice before driving unsafe.

A billboard extender noticed in the Russian city of Nizhniy Novgorod, features a body that has broken the billboard after a car accident. This could be your body, – the billboard reads.

The witnesses say that the billboard was removed after about 4 days. This was too soon, I guess, ’cause the idea looks pretty strong… We don’t know who made this one, though :)

]]> http://www.nastaev.com/2011/01/28/shock-method-for-social-ad-in-a-russian-province/feed/ 0 Safe Driving Video: Great Graduation Project http://www.nastaev.com/2010/12/22/safe-driving-video-great-graduation-project/ http://www.nastaev.com/2010/12/22/safe-driving-video-great-graduation-project/#comments Wed, 22 Dec 2010 20:15:37 +0000 Zalim http://www.nastaev.com/?p=1681 I came across a great video, which could very well become a great social ad. However it’s not – at least, not yet. As the author – Uira L’Amour - explains, it is a graduation project, done to exercise some CG techniques. The video is done in 3D Max, Vray, Rayfire, Zbrush, Nuke and AE.

The main message: watch the road – not your phone – when driving.

]]> http://www.nastaev.com/2010/12/22/safe-driving-video-great-graduation-project/feed/ 0 Skin Color Will Not Dictate Your Future http://www.nastaev.com/2010/11/09/skin-color-will-not-dictate-your-future/ http://www.nastaev.com/2010/11/09/skin-color-will-not-dictate-your-future/#comments Tue, 09 Nov 2010 20:12:33 +0000 Zalim http://www.nastaev.com/?p=1543 Nice social campaign from French agency Publicis Conseil made for LICRA (Ligue Internationale Contre le Racism et l’antisemitism) – I guess no need to translate this :)

The project is designed to emphasize on the equal rights for people of different races. The prints feature babies of color dressed in clothes that are most common for people with skin that is not white – their destiny is predetermined this way from the very beginning.

“Your skin color shouldn’t dictate your future” - reads the slogan.

Credits:

Advertising Agency: Publicis Conseil, Paris, France
Copywriter: Fabrice Dubois
Art director: Pascale Gayraud
Photographer: Yann Robert
Chief Creative Officer: Olivier Altmann
Account Supervisors: Gaelle Morvan, Elysian Fields
Art buyer: Jean-Luc Chirio
LICRA general secretary: Richard Serero

]]> http://www.nastaev.com/2010/11/09/skin-color-will-not-dictate-your-future/feed/ 0 QTV: Shocking End Of Drink-Driving Friendship http://www.nastaev.com/2010/08/17/qtv-shocking-end-of-drink-driving-friendship/ http://www.nastaev.com/2010/08/17/qtv-shocking-end-of-drink-driving-friendship/#comments Tue, 17 Aug 2010 13:57:58 +0000 Zalim http://www.nastaev.com/?p=1128 Another shocking social ad aimed to stop the habit of driving drunk.

This time it is made by Advantage Advertising from Indonesia for Qtv channel. Two friends see a party through, and when you think that one of them is just about to drive away, the story turns an unexpected direction.

You let you friend drink and drive – you could just as well kill him.

]]> http://www.nastaev.com/2010/08/17/qtv-shocking-end-of-drink-driving-friendship/feed/ 0 WWF: The World Stands On Ice & Tree http://www.nastaev.com/2010/06/22/wwf-the-world-stands-on-ice-tree/ http://www.nastaev.com/2010/06/22/wwf-the-world-stands-on-ice-tree/#comments Tue, 22 Jun 2010 10:14:15 +0000 Zalim http://www.nastaev.com/?p=864 Beautiful idea from Spanish David Garcia and Aleix Bou. The work done for WWF demonstrates how our world depends on forests and arctic ices. The designers have used the ancient concept of the world resting on a whale and an elephant but added an iceberg and a tree as a foundation.

Credits:

Creative directors: David Garcia, Aleix Bou
Copywriter: Aleix Bou
Art Director: David Garcia

]]> http://www.nastaev.com/2010/06/22/wwf-the-world-stands-on-ice-tree/feed/ 0 Lifeline: Russian Charity Fund Commercial http://www.nastaev.com/2010/06/10/lifeline-russian-charity-fund-commercial/ http://www.nastaev.com/2010/06/10/lifeline-russian-charity-fund-commercial/#comments Thu, 10 Jun 2010 10:24:40 +0000 Zalim http://www.nastaev.com/?p=759 This is awesome! There’s a commercial on the Russian TV made for Russian charity fund called “Lifeline” (Liniya Zhizni). The ad promotes the fund’s campaign “I am a part of the longest lifeline”. The fund works to help kids suffering from severe diseases, and the campaign’s objective is to cultivate charitable mentality with people.

I don’t often get impressed with the Russian commercials, but this one is just great! Enjoy the video, it’s really worth seeing, no translation needed:

Credits:

Idea: Alexander Semin
General Producer: Alexander Semin

Executive producer: Serguey Amelichev
Production Manager: Chaba Matyash
Director: Igor Stekolenko
Camera: Dmitriy Maksimenko
Line Producer: Julia Smachelyuk
Music: Serguey Kovalskiy

]]> http://www.nastaev.com/2010/06/10/lifeline-russian-charity-fund-commercial/feed/ 0 Drive Safe… http://www.nastaev.com/2010/02/02/drive-safe/ http://www.nastaev.com/2010/02/02/drive-safe/#comments Tue, 02 Feb 2010 09:15:05 +0000 Zalim http://www.nastaev.com/?p=138 Browsing Adrants I came across a commercial from the Sussex Safer Roads Partnership messaged for those who neglect seatbelts. Truly powerful video, unlike most of others is aimed to shock not through the exposure of death but rather through the escape from thereof. The images are good, the metaphor is well-used, and the music is just what it needs to be.

Somehow, the video reminded me of another ad made for Russia, and meant for those who drink and drive. The death and pretty much the dismemberment is there, but it’s not something that you tend to avert your eyes from, all due to the metaphor of the body breaking into glass splinters.

Check out both the ads here and decide for yourself which one is nicer, and which one serves the goal best:

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