Starbucks makes a move to draw some more positive hype. They have designed a mug claiming to be the first ceramic mug to be recycled. The mug is manufactured at a zero-waste factory in Japan. The raw material is the old mugs and dishes that can no longer be used for their purposes. Designer: Alice [...]
A very interesting idea started up by Starbucks recently. It is about crowdsourcing – the company has introduced a MyStarbucksIdea.com website where you can register to share your ideas about just how the company could improve. The visitors can view the ideas by recent, popular and top all-time (which must be the same as popular [...]
Zalim 
Posted in Innovations, Internet, Marketing 
Tags: community, crowdsourcing, ideas, Internet, Marketing, starbucks, web 2.0 
No Comments » Strolling on Arbat street (a famous walking street in the center of Moscow) with my friends I was shocked to see the Starbucks coffee shop. These guys have been very quiet and I somehow missed the moment of their opening. I have actually been waiting for the chain to open, and didn’t quite understand the [...]
