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As Olivier Francois, CMO at Chrysler Group, pointed out: ” ‘Born of Fire’ was more than a commercial about the Chrysler 200, it was our anthem and signified the return of the Chrysler brand and our company”.

The ad has been recognized by the advertising community and W+K was awarded Emmy this year, which is the third Emmy in a row for W+K.

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An orchestra marches along Cape Town streets, but surprising there’s no audible musing even though the musicians look like playing something. The orchestra is followed by two guys holding the poster with the slogan: Enjoy the silence. The quitest cabin in its class.

Needless to say, the people in the streets were pretty amazed to see what they saw. However, I believe, the campaign failed to achieve the needed viral effect – not so many hits on video sharing sites.

Credits:
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jamie Mietz
Copywriter: Peri van Papendorp
Directors: Peri & Jamie
DoP: Michael Cleary
Agency Producer: Iris Vinnicombe

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4 minutes video features the most popular hip-hop tracks over the last 30 years. I’m personally by far not a fan of hip-hop, but this guy is really amazing. And the viral effect seems to be working – the video has been viewed over 1,2 million times on Youtube after being posted a week ago.

Credits:

Advertising Agency: DDB, France
Executive Creative Director: Alexandre Hervé
Creatives: Tashi Bharucha, Clement Reynaud, Alexandre Hervé
Account Supervisor: Vincent Léorat
Advertiser’s Supervisor: Antoine Michel
Prod Company: Atelier Vertigo
Director: Tashi Bharucha
Sound Production: Studio 5
Artist: Eklips

Below are the names of tracks with the timeline on this video:

0:03 – 0:13 Sugarhill Gang – Rapper’s Delight
0:13 – 0:16 Grandmaster Flash – The Message
0:16 – 0:24 Afrika Bambaataa – Planet Rock
0:24 – 0:30 Doug E. Fresh – La Di Da Di
0:30 – 0:40 Erik B and Rakim – Paid In Full
0:40 – 0:46 Rob Base and DJ E-Z Rock – It Takes Two
0:46 – 0:50 Back To The Hotel – N 2 Deep
0:50 – 0:54 Bring the Noise – Public Enemy
0:54 – 1:02 Cypress Hill Insane in the Membrane
1:02 – 1:11 Dr. Dre ft. Snoop Dogg Nuthin’ But A G Thang
1:12 – 1:16 Naughty By Nature – Hip Hop Hooray
1:16 – 1:20 Ol’ Dirty Bastard – Shimmy Shimmy Ya
1:20 – 1:26 Wu-Tang Clan – The Mystery of Chess Boxing
1:26 – 1:30 Method Man – Method Man
1:30 – 1:33 KRS One – Step Into a World (Rapture Delight)
1:33 – 1:38 Boogie Down Productions – South Bronx
1:38 – 1:40 Nas – Represent.
1:40 – 1:48 Gang Starr – Full Clip
1:48 – 1:51 Tupac – California Love.
1:52 – 1:58 The Notorious BIG – Kick in the Door
1:58 – 2:07 Eminem – My Name Is.
2:08 – 2:22 M.O.P – Ante Up
2:21 – 2:28 Pharaoh Monch – Simon Says
2:28 – 2:38 Terror Squad – Lean Back
2:38 – 2:40 Bone Thugs n’Harmony – Mo Murda.
2:40 – 2:52 Eminem & Dr Dre – Forgot about D.R.E.
2:52 – 2:57 Dr. Dre – Still Dre
2:57 – 3:00 Dr. Dre – Bang Bang
3:00 – 3:05 Dr. Dre – What’s The Difference
3:06 – 3:20 Busta Rhymes – Break Ya Neck
3:20 – 3:22 Rick Ross – Hustlin’
3:22 – 3:30 Lil Wanye – A Mili
3:30 – 3:32 Red Cafe ft. Fabolous – I’m Ill
3:32 – 3:44 Jay Z – DOA
3:44 – 3:52 Kanye West – Power
3:52 – 3:56 Dr. Dre And Jay-Z – Under Pressure

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At Detroit Auto Show 2011 Hyundai has presented its new slogan: New Thinking. New Possibilities.

The idea of Hyundai’s new Premium Modern strategy is that the company will provide premium class cars at affordable price, thus breaking the image of luxury cars as something distant and unavailable.

But leave the strategy – it’s boring when you see this ad to support new image of the company. A number of Hyundai vehicles play the music on a giant straw-fiddle, and then they just as easily make up the slogan New Thinking. New Possibilities.

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Anyone knows who did the voiceover work for this ad?

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Although a little late, we couldn’t pass by the Christmas theme here

This awesome ad comes from Argentinian credit card company Tarjeta Naranja, and is made by the agency Rombo Velox from Cordoba.

In the ad Santa confronts Death at a person’s home and manages to wake his feelings by giving him a little present – a heart. Not only Death agrees to leave for the Chirstmas Eve, but also pays back by giving 10 more years of life to the person he came for. See the ad here below:

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The main message: watch the road – not your phone – when driving.

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The ads are made by Advantage Marketing & Advertising and Elephant Cairo for Arab Dairy‘s Panda cheeze brand, and the stories, naturally, feature a panda that appears when you say “no” having a Panda cheeze, and it appears to be not really happy about that “no” of yours Really fun to watch…

Credits:
Advertising agency: Advantage Marketing & Advertising and Elephant Cairo, Egypt
Creative Director / Copywriter: Ali Ali and Maged Nasar
Art director: Hossam Fawzy

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The booklet is equipped with a small display – open the page and the movie starts, audio is also available through built-in speakers.

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