Coca-Cola UK plays a new viral just in time for Brits, with the FIFA World Cup at the threshold. The video features Wayne Rooney and comedian James Corden shooting an ad in which the Wayne is supposed to celebrate scoring a World Cup goal. Corden (he acts as the ad director) can’t get Rooney to [...]
Zalim 
Posted in Advertising, Internet 
Tags: Advertising, coca-cola, coke, FIFA world cup, James Corden, viral, Wayne Rooney 
4 Comments » A German agency Sassenbach Advertising claims to have been challenged by the iconic brand to reach new target groups all over the world. The main challenge of the project was that it had to use almost no budget. The idea that the agency came up with was pretty simple, yet promising in terms of communication [...]
Zalim Posted in Advertising, Innovations, Internet Tags: Advertising, Chatroulette, guerilla advertising, Harley Davidson, viral 2 Comments » You just must see this video, it’s a beautiful turnaround… At first the text reads a story of the business dying, but read it in a reverse order and you’ll get just the opposite picture. You need to a flashplayer enabled browser to view this YouTube video This video was prepared by the UK branch [...]
Zalim Posted in Advertising, Internet Tags: argentina, books, Cannes lions, dorling kindersley books, mashable, politics, publisher, tbwa, video, viral 2 Comments » I’m not exactly a fan of Coke as a product, but their advertising efforts just blow my mind. I have been wondering whether they were going to try any viral campaigns and now I have the answer. A video meant specifically for web, with no TV presence, was posted on Youtube on January 12. The [...]
Zalim Posted in Advertising, Internet, Marketing Tags: Advertising, coca-cola, coke, Internet, Marketing, viral 1 Comment » The Danish tourism promotion agency VisitDenmark has made a shockingly strange advertising move, which seems to have proved blunderous in the end. In brief, the viral video showing a young mom talking about a one-night meeting with some touristm, was posted on YouTube. The baby in her hands is, thus, the outcome of that night. [...]
Zalim Posted in Advertising, Culture, Internet, Marketing Tags: Advertising, Culture, denmark, internet ad, viral, youtube No Comments » 
