More and more companies go social every day. The virtues of online communities have been under discussion for days and days, thus causing morre companies embrace the web 2.0 techniques.
However, as with all the other concepts, there are pitfalls that marketers have to take care of on this road. Below is the list of mistakes [...]
Zalim 
Posted in Innovations, Internet, Marketing 
Tags: blogging, blogs, communities, Internet, Marketing, social media, web 2.0 
No Comments » A very interesting idea started up by Starbucks recently.
It is about crowdsourcing – the company has introduced a MyStarbucksIdea.com website where you can register to share your ideas about just how the company could improve. The visitors can view the ideas by recent, popular and top all-time (which must be the same as popular I [...]
Zalim Posted in Innovations, Internet, Marketing Tags: community, crowdsourcing, ideas, Internet, Marketing, starbucks, web 2.0 No Comments » Andy Beal, co-author of Radically Transparent Monitoring and Managing Reputations Online book was a guest writer at Mashable, with a summary of 10 factors to save your online reputation.
An interesting posting, worth reading. Very briefly, it goes like this:
1. Know your Achilles heel. Being aware of your weak points will help you be better prepared [...]
Zalim Posted in Business, Internet, Marketing Tags: blogging, blogs, corporate communications, Internet, Marketing, online reputation, PR, web 2.0 2 Comments » Here is another reason to pay attention to the Russian Internet space.
Gazprom Media (part of the Gazprom) has acquired the Russian copy of YouTube – the video sharing site Rutube.ru. The site was started right after the older brother was bought by Google. The Russian site has not received the same amount of money, but [...]
Zalim Posted in Innovations, Internet, Marketing Tags: gazprom media, Internet, russia, rutube, video, video sharing, web 2.0 No Comments » While MySpace are still looking for their staff, another network – Hi5 – are welcoming the Russian audience with the newly introduced interface in Russian. But even these guys have been late, the Russian extention Hi5.ru being already booked by cybersquatters.
The company quotes the E-marketer’s article expecting Russia to be the 2nd biggest Internet [...]
Zalim Posted in Innovations, Internet Tags: hi5, Internet, myspace, social network, web 2.0 2 Comments » Ever had a chance to beta test a coffee? Here’s Joffrey’s Coffee & Tea Company coming up with a cute idea. As a blogging you are invited to beta test a new flavoured coffee.
The main requirements are that you have to be a blogging, testing and coffee enthusiast. Sign up by providing your blog url [...]
Zalim Posted in Innovations, Internet, Marketing Tags: beta test, blogs, Internet, Marketing, web 2.0 No Comments » Food Production Daily reports Mars launching a gift service throough Facebook. This wouldn’t be a big deal, knowing how many widgets have been coming out for Facebook. However, this new service takes a step further on, since it is not any longer a virtual giftshop – the chocolates are pretty real and can actually be [...]
Zalim Posted in Innovations, Internet, Marketing Tags: facebook, Internet, Marketing, mars, social network, web 2.0 No Comments » To illustrate what I was posting about just yesterday, I have come across two articles in two different business magazines. The articles are about a very well-known Russian web service Odnoklassniki.ru (main idea – reuniting with classmates and friends from childhood and youth – analogue of classmates.com).
The idea of the project is great and it [...]
Zalim Posted in Business, Internet, Marketing Tags: community, competition, Internet, Marketing, social networking, web 2.0 1 Comment » It’s a very interesting – logically sound and a fun – idea. After years of being judged and rated by their students, professors now have a chance to “strike back” – responding to some of the comments (I don’t know if it is them or the project owners choose the comments) in short movies with [...]
